FIG. 02 — KITH SPEC CAMPAIGN

Four source shots. One spot ad. Eleven campaign assets.

A Kith spec campaign built from four product references: hoodie, model, pants, and shoes. The output set includes a 13-second spot, 8 static images, and 2 short motion variants. Demo material only. No affiliation, client permission, or performance data is implied.

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01 — THE SPOT

The campaign language, condensed into 13 seconds.

The spot is the hero asset for this proof set: product texture, model energy, streetwear context, and fast paid-social pacing in one reusable direction.

For a real client, this is the piece that anchors the batch. The supporting stills and short variants give the media team enough surface area to test hooks, crops, and formats without rebuilding from scratch.

FORMAT

1928×1072 / LANDSCAPE

DURATION

13 SEC

ROLE

HERO PAID-SOCIAL SPOT

02 — THE BRIEF

Turn product shots into a campaign system.

The source material was intentionally simple: four ecommerce-style product references. The job was to turn those inputs into a launch kit a paid social team could test across spot, stills, and short-form motion.

SOURCE INPUTS

4

Hoodie, model, pants, and shoes product shots.

OUTPUTS

11

8 static images, 2 short motion variants, and 1 spot ad.

RATIOS

1:1 / 4:5 / 9:16 / 16:9

Built for feeds, stories, reels, and product-led editorial.

TEAM ADDED

0

The workflow is the unit of scale.

03 — ASSET WALL

Proof in pixels, not claims.

KITH SPEC / 4 SOURCE SHOTS / 8 STATIC OUTPUTS / 3 MOTION ASSETS / DEMO SET

SPOT AD / HERO ASSET
Original Kith hoodie product shot SOURCE / HOODIE
Original Kith pants product shot SOURCE / PANTS
Original Kith shoes product shot SOURCE / SHOES
Original Kith model product shot SOURCE / MODEL
Generated Kith spec campaign still STATIC 4:5 / HERO VAR-01
MOTION 4:5 / VAR-01
Generated Kith spec campaign still STATIC 4:5 / VAR-02
Generated Kith spec campaign still STATIC 4:5 / VAR-03
MOTION 9:16 / VAR-02
Generated Kith spec campaign editorial output STATIC 1:1 / EDITORIAL VAR
Generated Kith spec campaign still STATIC 4:5 / VAR-04
Generated Kith spec campaign still STATIC 4:5 / VAR-05
Generated Kith spec campaign still STATIC 4:5 / VAR-06
Generated Kith spec campaign multicrop output STATIC MULTICROP / FEED SET
Generated Kith spec campaign square output STATIC 1:1 / PRODUCT VAR

04 — THE SYSTEM

The spot is the visible part. The workflow is the deliverable.

This set starts with four plain product inputs and turns them into a repeatable campaign language. For a real proof batch, the same process runs on one of your clients' brands and leaves behind the reusable pieces: source inputs, prompt structure, art-direction rules, QA checks, export specs, and naming conventions.

STEP 01 / CREATIVE DIRECTION

Define the campaign lanes

Product angle, channel, ratio, pacing, and the visual constraints that make hoodie, pants, shoes, and model shots feel like one Kith campaign.

STEP 02 / GENERATION + CURATION

Produce volume, then narrow with judgment

Enough raw still and motion options to find usable directions, with rejects documented so the system gets sharper on the next pass.

STEP 03 / MOTION BUILD

Turn the language into a spot

The 13-second ad becomes the anchor asset, with shorter motion variants supporting vertical and portrait placements.

STEP 04 / QA + HANDOFF

Ship assets with the operating notes

Final exports, editable source where relevant, QA notes, prompt patterns, and a clear read on what to test next.

05 — RUN YOUR VERSION

Give us one client.
Get a batch back.

The Kith spec set shows the format mix: spot, statics, motion, crops. A proof batch shows whether the same system works on your client's actual brand standards, assets, and QA bar.

RUN A PROOF BATCH →