FIG. 05 — YG STUDIOS SPEC CAMPAIGN
Two garment flats. Four street ads. Eleven anchors, seven clips.
One pair of sweatpants, two flat photographs, four vertical ads for Meta and TikTok. Each ad opens on its own hook and lands on the same three body beats, so the campaign scales by swapping the first three seconds rather than reshooting the whole thing. Demo material only. No affiliation, client permission, or performance data is implied.
01 — THE SPOT
The silhouette reads before the face does.
A plain black car at a dark kerb, driver's door open. He is seated in the doorway with both feet on the road, already tipping forward off the seat, and he rises to full height beside the door in one motion — balloon leg, cuffs stacked over the sneaker, the whole fit legible in the first two seconds.
The cut goes wide next: the far pavement, a crossing, a walk straight at camera from full street distance. That shot exists to prove the campaign's one real claim — that a YG set is clockable from across the road — and it holds until the legs fill the frame at the near kerb.
It closes on the storefront two-shot, both wearers in the identical set against the same blue corner-shop that recurs through the campaign. Four beats, three hard cuts, eight seconds, and the product is on screen and moving in frame one.
AD
04 — PULL UP IN THE 485
FORMAT
1080×1920 / 9:16
DURATION
8.40 SEC
STRUCTURE
3 CUTS / 4 BEATS
02 — THE BRIEF
Two flat photographs into four finished ads.
YG Studios is a UK independent streetwear label built on heavyweight essentials. The N-YG Cuffed Sweats sell for £80.00 in Heather Grey — a light ash melange fleece with a doubled waistband, a navy NYG appliqué mid-thigh on the wearer's left leg, balloon leg and elasticated cuffs that stack over the shoe.
Two photographs of that garment went in — the front flat and the back flat, garment only, no model. No studio, no casting, no location, no travel. The brief asked for four paid-social variants that each open differently and then share the same product sequence, so the campaign can be re-hooked without re-shooting the body.
SOURCE INPUTS
2
The front and back garment flats from the product page. Nothing else was fed to a model.
FINISHED ADS
4
One hook each, then the shared body sequence. Three hard cuts per ad.
GENERATED ANCHORS
11
Two character references, one standing set, and eight composed start and end frames.
RATIO
9:16
Vertical only, for Meta and TikTok placements.
03 — ASSET WALL
Proof in pixels, not claims.
YG STUDIOS SPEC / 2 SOURCE PHOTOS / 11 ANCHORS / 7 CLIPS / 4 ADS CUT / STILLS ARE GENERATED ANCHORS, NOT VIDEO FRAMES / DEMO SET
ANCHOR / B2 · THE WAISTBAND
ANCHOR / H3 · THE COMPARISON
ANCHOR / H1 · THE APPROACH
ANCHOR / THE STANDING SET
SOURCE / FRONT FLAT
SOURCE / BACK FLAT
04 — THE BUILD
Four hooks, one body, one standing set.
The brand's own published feed decided the register, not the written look guide. Where the two disagreed, the feed won: the guide asked for grey-morning London and one man alone in every frame, and the live account is warm daylight, storefronts and matched pairs. The guide's product description lost too — it called the thigh mark a tonal embroidery, and the photograph shows a large navy appliqué. The photograph wins every time.
The campaign's one physical claim is that a YG set is clockable at street distance. Every beat had to stage on a feature the two flats actually depict — the doubled waistband, the thigh appliqué, the stacked cuffs — and nothing else was allowed to be invented.
STAGE 01 / EVIDENCE PASS
Reconcile the guide against the live feed
Both flats were opened at full size and checked line by line against the brief before a single prompt was written: ash melange body far lighter than the stated palette grey, navy band riding above the drawstring band, white YGS label in black caps, the interlocked NYG appliqué mid-thigh on the wearer's left. Three written claims were disproved by the photographs and corrected.
STAGE 02 / SHOT AUTHORING
Four hooks against one shared body
Each ad opens on its own hook — the approach, the matching pair, the shop-window comparison, the kerbside arrival — and then runs the same three body beats: the crossing at street distance, the waistband drawn down at the counter, the thigh monogram held square. Re-hooking the campaign costs one clip, not four.
STAGE 03 / ANCHORS THEN MOTION
Compose the frame, then move it
Every beat was composed as a still first and only then animated, so framing and product legibility were settled before any video credit was spent. Anchors carrying a face went to one model for likeness consistency; faceless product anchors went to another for fidelity. The reveal beat was wired start-frame to end-frame so the held final state was specified, not hoped for.
STAGE 04 / PRODUCT AUDIT
Check the marks on every anchor
Product identity was sampled against the front flat on every anchor — the garment's hue signature matched to within half a point on the first pass. Two takes were discarded rather than shipped: one rendered a mangled "Y6S" on the waistband label, one added street signage the brief forbids. Neither was ever wired into a video node.
05 — RUN YOUR VERSION
Give us one client.
Get a batch back.
Four ads, four hooks, one shared body sequence and one garment held consistent across every frame, from two flat photographs and a written shot sheet. The ads are what you can see. The reusable part is the evidence pass that reconciles a brand's written guide against its live feed, the hook-plus-shared-body structure that makes variants cheap, the rules that keep a product honest under generation, and an audit that checks every mark before anything ships.
A proof batch runs the same process against one of your clients' real brand standards, assets and QA bar, and tells you where it holds and where it breaks.
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